Most Popular Fishing Lures

The Matrix Shad "shrimp creole" color is a perfect match for clear water. The bait is clear sprinkled with glitter and a nice reflective coat. Of course the Matrix Shad "shrimp creole" features the classic paddle tail combined with an extremely tough bait to make the perfect mixture of durability and action. When the shrimp are in this is the go...

Tiger Bait "Tiger Bait" is our newest addition to the Matrix Shad family of soft plastic lures. This is the perfect stained water bait giving a strong contrast of colors between purple and chartreuse catching the fish's eye in even the most stained water. It duplicates the crab to perfection and is a redfish killer.

The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resists snags. Being thicker it also has more weight and is easier to cast. This worm works in all water clarities but stained water around wood is prime or clear water a...

The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resists snags. Being thicker it also has more weight and is easier to cast. This worm works in all water clarities but stained water around wood is prime or clear water a...

The Matrix Shad "Midnight Mullet" is a very versatile bait and is especially good on merky or dirty water days.. The purple on top with a clear belly. Of course the Matrix Shad "midnight mullett" features the classic paddle tail combined with an extremely tough bait to make the perfect mixture of durability and action.

Maniac Minnows are effective for crappie, walleye, hybrid wipers, trout, burbot, steel head, pike, and all species of bass. 

The Matrix Shad "lemon head" color is a definite eye catcher. The entire bait is a bright chartreuse color that is effective in many different situations. Of course the Matrix Shad "lemon head" features the classic paddle tail combined with an extremely tough bait to make the perfect mixture of durability and action.

The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resists snags. Being thicker it also has more weight and is easier to cast. This worm works in all water clarities but stained water around wood is prime or clear water a...

Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques. Gulp saltwater shrimp swims like it is alive Release 400 times more scent than regular plastic baits Cast and retrieve or bottom fish designed to perform for both techniques...

The Green Hornet is a two tone bait combining Avocado with a glow belly including reflective glitter in the red and silver flake giving perfect flash for mimicking cochahoes, shrimp and oyster worms. The Green Hornet is the perfect bait for targeting trophy trout especially in winter months.

Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques. Gulp saltwater shrimp swims like it is alive Release 400 times more scent than regular plastic baits Cast and retrieve or bottom fish designed to perform for both techniques...

Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques. Gulp saltwater shrimp swims like it is alive Release 400 times more scent than regular plastic baits Cast and retrieve or bottom fish designed to perform for both techniques...

Built for real, lifelike action. Weighted and designed to fall and swim without tumble or roll. Cast and retrieve or bottom fish - designed to perform for both techniques. Gulp saltwater shrimp swims like it is alive Release 400 times more scent than regular plastic baits Cast and retrieve or bottom fish designed to perform for both techniques...

Magneto is your opening night style color and great for every condition dirty or clean water 3" soft plastic swim bait great for all species of fish. This lure is a natural style color and does a great job of mimicing glass minnows and shad a common prey for flounder, speckled trout and bass. This is a must have in the tackle arsenal and can be f...

Stick worms are effective for bass and walleye.  Recommended rigging choices include Texas, wacky, split-shot, and carolina rigs, or a jig-head. 

Pink Champagne The classic bubble gum pink. Bright pink has been the ultimate must have in the tackle box for ever. Great color choice for crystal clear water to get fish attention. Also the perfect bait for sight fishing so you can see the bait disappear that way you know when strikes occur

The perfect color for getting that beautiful purple hue. It has a fluorescent look where the bait actually changes color in sun light. Similar to the Magneto series but has a hint of violet powder in the plastic giving the unique change of color in different lightings. Awesome color and receives the Spike it Die perfectly.