Most Popular Fishing Lures

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

  Strike King® has teamed up with Kevin VanDam to create the perfect all-around spinnerbait: the Strike King KVD Finesse spinnerbait. Chief among its features is a smaller, redesigned Perfect Skirt® with natural colors for a realistic look and smaller profile in the water. Anglers will notice an official KVD insignia on the blade. Kev...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...