Who would have guessed?

Last fall I noticed that my website was getting a lot more visitors than normal. The vast majority of those were from Asia. A quick web search showed that lots of small sites like mine were experiencing the same phenomena. Late in the fall I got a mention in National Geographic and those visits skyrocketed. Interesting but not really of much value to me since they resulted in no inquiries or reservations, which is the actual point of my site.