Most Popular Fishing Lures

Elite Series:  This series has an ultra glossy finish with a 3D holographic reflective foil for outstanding brilliance to attract fish at any depth.  Made for medium casting retrieve or vertical jigging.  These lures will invoke the most vicious of strikes. 2.8 oz 4″ length oversized 3D holographic red eyes 90 lb. stainles...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

Diamond Series Lures:  This flashy series is made for casting with a slow to fast retrieve or for vertical jig from any depth.   These lures are intended to look like bait fish for trophy size strikes. 4.0 oz. 4.5″ long over sized 3D holographic eyes high gloss reflective finish 90 lb. split ring VMC Siwash 5/0 razor sharp ho...

Quite honestly, this is the best deep diver crankbait available on the market, that is if you wind up lucky enough to find one. Near neutral buoyancy makes this crankbait very submarine-like, allowing you to stay in the deep longer, easier, and with more confidence. If you are looking for sore arms, and a ragged out reel, then this masterpiece of c...

Elite Series:  This series has an ultra glossy finish with a 3D holographic reflective foil for outstanding brilliance to attract fish at any depth.  Made for medium casting retrieve or vertical jigging.  These lures will invoke the most vicious of strikes. 2.8 oz 4″ length oversized 3D holographic red eyes 90 lb. stainles...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

The Frequent Flyer may be the perfect small lure. The weighted (2oz.) cupped head shakes and pops like crazy leaving an impressive smoke trail while it also helps hold the bait in the water even in rough seas. The Frequent Flyer is made with "fiber-optic" hair and now features two of my new improved Tough Hoo ballyhoo prismatic strips with the ball...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

Quite honestly, this is the best deep diver crankbait available on the market, that is if you wind up lucky enough to find one. Near neutral buoyancy makes this crankbait very submarine-like, allowing you to stay in the deep longer, easier, and with more confidence. If you are looking for sore arms, and a ragged out reel, then this masterpiece of c...

Trophy Series: This series of proven winners from 2012 are back again for 2013. Made for casting retrieve and for jigging at different depths. This series has been so successful, that it is also made for the Tuna Fisherman. 3.5 oz 5″ length slightly thinner and longer body than Diamond Series over sized 3D holographic eyes ultra brillia...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

Quite honestly, this is the best deep diver crankbait available on the market, that is if you wind up lucky enough to find one. Near neutral buoyancy makes this crankbait very submarine-like, allowing you to stay in the deep longer, easier, and with more confidence. If you are looking for sore arms, and a ragged out reel, then this masterpiece of c...

The Sea Wasp is just light enough that it doesn’t change the action of a rigged ballyhoo and just large enough to add the right amount of flash that will turn on any predator that is cruising nearby. This is a perfect small lure to put in front of ballyhoo. The king mackerel live bait fishermen are also finding it to be the best attractor the...

Quite honestly, this is the best deep diver crankbait available on the market, that is if you wind up lucky enough to find one. Near neutral buoyancy makes this crankbait very submarine-like, allowing you to stay in the deep longer, easier, and with more confidence. If you are looking for sore arms, and a ragged out reel, then this masterpiece of c...

Pink Champagne The classic bubble gum pink. Bright pink has been the ultimate must have in the tackle box for ever. Great color choice for crystal clear water to get fish attention. Also the perfect bait for sight fishing so you can see the bait disappear that way you know when strikes occur