Most Popular Fishing Lures

Stanford Lure's cedar top water Turbo Shad lure has almost neutral bouyancy, this means that the shy bass underneath the surface will have no problem sucking this top water lure right into his mouth. This top water lure has the edge over most floating top waters. This spectacular top water lure resembles a wounded bait fish, not a broom stick, or s...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

Trophy Series: This series of proven winners from 2012 are back again for 2013. Made for casting retrieve and for jigging at different depths. This series has been so successful, that it is also made for the Tuna Fisherman. 3.5 oz 5″ length slightly thinner and longer body than Diamond Series over sized 3D holographic eyes ultra brillia...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

Stanford Lure's cedar top water Turbo Shad lure has almost neutral bouyancy, this means that the shy bass underneath the surface will have no problem sucking this top water lure right into his mouth. This top water lure has the edge over most floating top waters. This spectacular top water lure resembles a wounded bait fish, not a broom stick, or s...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...

Stanford Lure's cedar top water Turbo Shad lure has almost neutral bouyancy, this means that the shy bass underneath the surface will have no problem sucking this top water lure right into his mouth. This top water lure has the edge over most floating top waters. This spectacular top water lure resembles a wounded bait fish, not a broom stick, or s...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

This is a bass crankbait that is made for cranking. The Patriot bass crankbait won't roll. This bass crankbait will only give you the bass attracking action you need to get the bass in the shallows. This bass crankbait is perfect when fishing the bass in the stumps and hooking bass on the edges.

The Voodoo Jr is a slightly smaller version of our prized Voodoo Lure. Use this version when the seas are in a foul mood. It's meaty 6oz head stays in the water when the chop builds up, and conscequently can be pulled at higher speeds than its namesake. Like the Voodoo, its' concave head is designed to run just below the surface and then pop on eve...

This is a bass lure that can match the hatch, and not stick out like a sore thumb from the other bait fish. Having a bass lure like this is very important in over fished waters as well as high pressure lakes. The Razor bass lure's unique action gets tighter and tighter the faster you crank it, and this bass lure absolutely will not roll over. But,...

Trophy Series: This series of proven winners from 2012 are back again for 2013. Made for casting retrieve and for jigging at different depths. This series has been so successful, that it is also made for the Tuna Fisherman. 3.5 oz 5″ length slightly thinner and longer body than Diamond Series over sized 3D holographic eyes ultra brillia...

Trophy Series: This series of proven winners from 2012 are back again for 2013. Made for casting retrieve and for jigging at different depths. This series has been so successful, that it is also made for the Tuna Fisherman. 3.5 oz 5″ length slightly thinner and longer body than Diamond Series over sized 3D holographic eyes ultra brillia...

This is a shallow water lure blends wonderfully with other bait fish and will not look out of place in the shallow water. Critical to shallow water fishing, the Shallow Razor allows for confident fishing without a lure action that will receive bass rejection. The Shallow Razor's unique action gets tighter and tighter the faster you crank it. This s...